Direct lending is by far the most popular strategy in private credit, which is now an $812 billion asset class. As of December 2018, direct lending assets under management totaled $266.4 billion. A direct lender is a financial institution that offers mortgages. Most are banks or savings and loan associations. If you choose to go to a direct lender instead of a mortgage broker, you may apply. Direct lender loans are often simple to get, as this allows you to circumvent agents and brokers. Since these other parties often work on a commission based system, going without them can save you time and money! MaxLend is a large national direct installment lender that offers personal loans up to $2,500. They offer direct personal loans with competitive payoff and lending terms. There is no pre-payment restrictions, and they never require you to fax in documents. A direct lender offers you a loan directly, whereas a loan broker, affiliate or lead provider simply matches you with a lender. Working with a direct lender can offer a number of benefits, whether for an installment loan or other loan type. Direct from Us to You When you take out a loan with American Web Loan, you're borrowing directly from us. That same kind of simplicity is evident in the kinds of financial solutions we offer: fast and convenient. Apply for easy approval installment loans from direct lenders only such as - CashAmericaToday! Our no credit check loans online can be availed with a 3-minute long application that does not entertain any paperwork or faxing. That means you loan approval is instant and funds will be deposited in your account on the same day. Direct lenders are accumulating more money and pursuing different types of deals. About $13.3 billion was raised globally in the first quarter of 2017, more than half the total for 2016, according. LendUp is a direct lender in all states where we operate (except for Texas, where we are a Credit Access Business, or CAB, as required by law). Our short-term unsecured loans are available to residents of with all types of financial backgrounds. Good credit is not necessarily required when applying for a LendUp Loan. Direct lending is a form of corporate debt provision in which lenders other than banks make loans to companies without intermediaries such as an investment bank, a broker or a private equity firm.